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At the start of the year, Johannes Reiser, an experienced expert in the industry, took over as head of our sales department. In this interview, he discusses market trends, strategic priorities and how we intend to support our customers even more closely in the future. His considerations comprise:
- An overarching strategy rather than individual projects: Which machine concepts are so compelling that they can establish themselves on the market in the long term?
- Effective solutions for a variety of markets: Our portfolio ranges from customer-focused solutions in wood, aluminum and plastics to high-end systems. The key is to channel our resources strategically into the right markets.
- The strongest argument: reference projects. Our machines are where production takes place every day – in factory halls where ideas are turned directly into components.
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